Building brand recognition and competing for business globally in a borderless economy has become far more difficult with the rapid advancement of social media platforms and technologies such as artificial intelligence.
Globally recognized journalist Michael Bancroft shares how companies can use technology and media to engage and grow their businesses through original content while creating new customer and distribution channels. As an entrepreneur, Michael built a media platform and business focused on technology, startups and connecting the innovation ecosystem using digital and traditional media, reaching over $1 million in revenue in its first year. Michael shows how a company’s communications efforts at any stage of the business life cycle can help attract funding, establish a strong market position and drive revenue. He also explains the common practices successful founders and business leaders he has interviewed from around the world use to stay agile and how they adapt to new technologies to ensure they maintain their competitive edge.